Nine months directing the content engine, building the AI agents, and shipping the funnel infrastructure behind a verified 530K coach. 18.4 million views per quarter, two quizzes beating the industry benchmark, and a system that compounds month after month.
A creator with hundreds of thousands of followers does not need more reach. What they need is the engine underneath the content. The AI tooling, the funnels, the email automation, and the strategic direction that turn a real audience into a real business without burning the creator out.
I run strategy, AI, funnels, and full-stack systems for personal brands at scale. Marketing, AI, and engineering all live in the same head, which is why there are no agency layers between you and the actual work that ships.
I work three ways. Pick the model that fits your business.
Charlotte runs Elevate, a strength and mobility brand for women. By the time we started together she had a verified 530K following on Instagram, real demand, and clear content that resonated with her audience.
What she did not have was the system underneath. There was no quiz funnel capturing the inbound. No email logic nurturing it. No AI agents helping her research, plan, or move faster. And no one operator owning the whole thing.
I took the engagement on as the Content Engine operator. Strategy, AI, and the technical builds were mine. Daily content production was my team's, under my direction.
Strategy, AI tooling, funnels, and backend were owned by me directly. The content engine itself ran on my team, executing the brief I wrote each week.
Two quizzes built and shipped by me. Klaviyo nurture flows wired up by me. ManyChat IG automations live by me. Zapier and Make routing the leads. Custom Claude AI agents I built for research, strategy, and decision support. The daily content engine itself runs on my team, executing the strategy and themes I set every week.
The content engine kept doing the heavy lifting on its own. The strategy was mine, the execution ran on my team, and most of the views came from people meeting Charlotte for the first time rather than her existing followers.
90 days running 18.4 million views with zero ad spend behind the organic content. Reach up 85.5%. Saves at 219K and shares at 79K, both heavy educational-signal metrics. The grid kept acquiring new audience month after month.
The content strategy I set was anchored on anti-fitness-industry truth-telling and mobility-first hooks. My team executed against that brief week after week, and the grid built itself into a self-acquiring engine.
Quiz 01 launched into the existing audience. Quiz 02 launched into a new offer. Both shipped end to end by me.
Same strategic direction, ported to long-form. The same hook patterns that worked on IG carried over almost directly. The channel went from a standing start to a real audience inside 90 days.
Nine months in, the engine is still running cold acquisition every month at the 8-figure view mark, the funnel is converting at completion rates double the industry standard, and the audience is still growing.
She does not set content strategy, manage Klaviyo sequences, build ManyChat flows, configure quiz logic, brief my team, or run weekly AI research. She shows up on camera, runs her business, and trusts the engine.
The funnel converts at completion rates double the industry standard. The grid keeps pulling new viewers. The AI agents keep producing research and strategy on demand. The system is built to keep compounding without her having to manage it.
This is not a project that ended. It is a partnership that compounds every month it runs.
This case study is what Content Engine looks like at the upper tier. The same structure scales down for smaller brands or scales up for larger campaigns.
Base retainer, scoped to your needs. Add-ons cover one-time AI agent builds, funnel construction, and full ad campaign management when you launch.
Send me a message with what you have, what you need, and where you want it to go. I take a few of these at a time and I am selective about who I bring on.